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Google has expanded public access to SynthID, a standardized watermarking system designed to detect AI-generated media across images, video, and audio formats. This move addresses the critical need for interoperable verification tools as major players like OpenAI, NVIDIA, and Apple adopt similar protocols, though industry fragmentation with Microsoft and Meta's separate standards remains a challenge. The tool's integration into Gemini and Chrome highlights the growing infrastructure focus on content provenance within the AI ecosystem.