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The article's core is Google's policy change letting opt-in Personal Intelligence features (Gemini-linked) use Gmail and Photos data to inform Search ads, with the AI personalization layer as the mechanism. Readers should note that disconnecting apps does not erase data already stored in Search Services History, which may still be used for product improvement, including training generative AI models. Opting out requires checking both the Search personalization settings and the Gemini settings.
Google can now use your data for ads: How to turn it off
Google’s privacy policy now lets connected Gmail and Photos data shape Search ads. Here’s how to disconnect Personal Intelligence — and why that’s still not enough.
For years, Google promised it wouldn’t use your emails, files, and photos to profile you for ad targeting. This month they gave themselves a way out of that promise. On October 16, Google changed a sentence in its privacy policy that said your Gmail, Drive, and Photos content would not shape the ads you see. The sentence now has an exception spotted by Android Authority(new window): If you connect those apps to Google’s Personal Intelligence features, that data can inform ads in Search. If…
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