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TechPulse take: Melius pivoted from an optimization tool to a generative platform for creating ad assets after its initial product failed to gain traction. The startup successfully raised $25 million by leveraging its team's prior experience at Ramp and focusing on building AI agents specifically for creative workflows. This move highlights the industry shift toward foundational generative capabilities rather than just managing existing campaigns.
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Ex-Ramp engineers raise $20M for platform Melius after scrapping their first product
TechCrunch3 min de cititArticolul și perspectiva sunt în engleză.
Instead of helping marketers manage and optimize ad spend, the company is focusing on building the tools that generate the creative assets and campaigns.
Melius, an AI platform for generating ad campaigns, images, and videos, announced on Tuesday that it raised a total of $25 million in funding, including a $20 million Series A led by CRV and a $5 million seed round led by General Catalyst. While the startup claims to have hit more than $1…
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