Direct Vs Indirect Competitors: Spot the Differences

Your biggest competition might not be the business across the street selling the same thing as you. It might be the habit your customers haven’t broken yet, or the workaround they’ve built to get by. That’s the thing about understanding direct vs indirect competitors — it changes how you look at business. This post breaks down the differences between direct and indirect competitors, why both matter for your strategy, and how to build a complete picture of your competitive landscape — so you can make smarter decisions with the information you already have. Before you can act on your competitive landscape, you need to know who’s actually in it. The most straightforward way to divide the playing field is into two categories: direct competitors and indirect competitors. A direct competitor is any business that sells a similar product or service to the same audience you’re…