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Cloudflare and OpenAI's pilot demonstrates how network-level signals can significantly improve AI search efficiency by surfacing previously undiscovered but high-value pages. This collaboration addresses a critical bottleneck in current LLM workflows: reducing wasted requests while ensuring users find specific, up-to-date information that might otherwise be missed due to low traditional link counts. The results validate that optimizing for AI discoverability requires new metrics beyond standard SEO practices.
Cloudflare and OpenAI: Making AI discovery better for everyone
How Cloudflare and OpenAI are working together to help AI find useful content, keep up with changes, and make fewer wasted requests — making the experience better for users and website owners alike.
Optimizing your site for AI is of little use if AI can't find it. The answer to someone's question may already be on your website: the installation guide you spent a week writing, or a first-hand account of using a product, with the details that make the difference for whether they buy it. As more people turn to AI for help, you want those systems to find your work, represent it accurately, and send interested people your way. You also want control over how they access your site. Cloudflare and OpenAI launched a research pilot in…
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