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The article addresses the AI industry's communication strategy regarding data center development, specifically focusing on the removal of NDAs as a method to rebuild trust with local communities. This shift highlights a critical intersection between AI infrastructure deployment and public perception, moving beyond technical metrics to address the social license required for scaling models.
Can the AI industry persuade data center opponents by getting rid of NDAs?
On Equity, we debate the impact of data center moratoriums and whether the AI industry has a communication problem.
Amazon recently followed Microsoft’s lead and said it will no longer use nondisclosure agreements (NDAs) while negotiating with local governments over data centers. On the latest episode of TechCrunch’s Equity podcast, Sean O’Kane, Rebeccan Bellan and I discussed Amazon’s announcement, which came in the middle of a longer blog post making the case that data centers are actually good for communities. Rebecca was a bit skeptical that the recent spate of data center moratoriums will have a lasting effect, especially since the moratoriums only last for a year or two and “these data centers aren’t coming online for the next two, three, four, five years,” though I countered that data center backers definitely seem worried. Sean, meanwhile, suggested that a big reason for the backlash is the industry’s poor communication. “We’ve seen, through a lot of the controversy…
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