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Apple's revised App Store guidelines explicitly prohibit apps that generate nonconsensual intimate imagery, and they require developers to proactively prevent such content and to keep apps from adding those features after approval. The policy is a platform-level enforcement mechanism for generative-image misuse, and its practical effect will depend on how consistently Apple applies it to general-purpose AI apps. For AI readers, it signals that app distribution gatekeepers are becoming a key point of control over how image-generation tools can be deployed.
Apple’s updated App Store rules go after ‘nudify’ AI apps
Apple's App Store rules now more explicitly ban so-called "nudify" apps that generate intimate images of people without their consent using AI tools. The rule changes follow significant criticism toward Apple after X users used Grok earlier this year to make nonconsensual, sexualized deepfakes, including minors. Apple didn't pull X or Grok from the App Store, though it told senators that it threatened to yank Grok. At Apple's WWDC event in June, protestors also called on Apple to "remove Grok, X, and all nudify technology from the App Store," and in July, a San Francisco city attorney ordered Apple to remove 13 "nudify" apps, which it said … Read the full story at The Verge.
The terms more explicitly ban apps that create ‘nonconsensual intimate imagery.’ The terms more explicitly ban apps that create ‘nonconsensual intimate imagery.’ is a senior reporter covering technology,…
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