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Amazon has launched a direct-to-consumer vehicle purchasing platform that integrates with local dealerships to streamline the buying, selling, and leasing process. While the initiative offers Prime members a $1,500 gift card incentive for trading in a vehicle, the core value proposition lies in digitizing financing and test-drive scheduling to reduce friction in traditional car sales. This move signals a continued expansion of Amazon's retail ecosystem into high-ticket physical goods, leveraging its logistics network to compete with established online-only car retailers.