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Amazon launches premium Alexa tablets to take on Apple and Samsung
Panos Panay, the e-commerce giant’s devices leader, once built tablets for rival Microsoft.
When Amazon.com hired Panos Panay from Microsoft in 2023, senior executives hoped he could bring some of the devices magic he pulled off at the software giant to the e-commerce company. Three years later, Panay is back in his comfort zone. Amazon on Thursday unveiled an entirely new product lineup: premium Alexa tablets meant to take on devices from Apple and Samsung. The tablets, featuring aluminum casing à la Apple, puts Amazon in direct competition with the…
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