Brooklyn Nets Announce Alibaba as Official AI and Cloud Partner

2026 marks the Brooklyn Nets' 60th anniversary. At the season opener on October 21 New York time (October 22 Beijing time), the Brooklyn Nets officially announced that Alibaba has become the team's official AI and cloud partner. The two sides have reached a multi-year partnership agreement under which they will use artificial intelligence (AI) and cloud computing technology to provide comprehensive technical support both inside and outside the arena, reshaping the fan experience of watching games and engaging with the team. Alibaba's logo will also appear on the Nets' new-season jerseys.