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The article emphasizes that AI adoption must be evaluated by its ability to generate real, measurable business value rather than just showcasing technical capabilities or tool counts. It argues for a strategic shift where technology augments human decision-making and ethical oversight instead of merely automating tasks. This perspective addresses the critical challenge of moving beyond hype to ensure sustainable economic impact in enterprise applications.
AI must create measurable business value

The event was jointly organised by VNU University of Economics and Business, Rangsit University of Thailand, the Forum for Accounting, Management and Economics of Indonesia, FPT Corporation, CFO Vietnam, and Politeknik Negeri Malang of Indonesia. Prof. Tran Thi Thanh Tu from VNU. Photo: VNU-UEB Prof. Tran Thi Thanh Tu, head of the Science and Innovation Board and director of the Science and Technology Development Fund at Vietnam National University in Hanoi, said AI, digital technologies, new business models, and changing global value chains were reshaping economies, businesses, and universities. For Vietnam and…
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