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This acquisition represents Adobe's strategic expansion of its AI-driven marketing automation capabilities by integrating Rilo's specialized workflow builder technology. The move signals a continued focus on leveraging machine learning to enhance productivity for enterprise clients through custom campaign creation and sales analysis tools. By absorbing this Indian startup, Adobe further solidifies its position in the competitive landscape of generative AI applications for business workflows.
Adobe acquires Indian market intelligence startup Rilo

This is Adobe's second acquisition out of India after Rephrase.ai in 2023
Adobe has acquired India-based marketing intelligence startup Rilo in a deal involving licensing and team acquisition, TechCrunch learned and the company confirmed. This is Adobe’s second acquisition from India after it bought video platform Rephrase.ai in 2023. The companies didn’t disclose the deal’s terms.…
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