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This article focuses on Answer Engine Optimization (AEO), a specialized subset of search engine optimization designed specifically for interacting with Large Language Models and AI agents rather than traditional keyword-based ranking. It outlines practical strategies for small businesses to measure their visibility within AI-generated answers, emphasizing the shift from human-centric SEO to agent-centric data tracking.
6 Tips to Measure AEO for SMBs
Answer engine optimization (AEO) has been answering everyone’s questions about you online, it’s time to start measuring it.
Picture a prospect typing “best business tool for marketing” into the Google search. Instead of just one answer, you get an artificial intelligence (AI) overview, search assist, and a slew of sponsored brands. The truth is, the way we search is changing, and the way we measure it is changing as well. With the new wave of search engine agents helping out, we need to get the right tools in order to track the metrics that matter most. So, how are you measuring your search results (through LLMs and AIOs) lately? We’ve got some tips, tools, and resources to get you going. Let’s dig in. What is AEO again? Answer engine optimization (AEO)…
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