Mid-Autumn Festival and National Day Spending Surges; Alipay 'Tap-to-Pay' Transactions Rise Nearly 40% Year-on-Year

Cultural tourism spending hit a fever pitch during the Mid-Autumn Festival and National Day holiday. According to Alipay data, transactions via 'tap-to-pay' rose nearly 40% year-on-year over the two holidays. In the first four days of the break, spending by inbound tourists using Alipay's 'foreign card domestic binding' and Alipay+ 'domestic use for foreign cards' grew nearly 50%. Changsha, Chongqing, Fuzhou, Guangzhou, Hangzhou, Shanghai, Wuhan, and Zhengzhou jointly launched a 'Light Up the City' campaign with Alipay, attracting over 1 million check-ins.