Shanghai Unveils '15th Five-Year' Urban Tourism Plan: Aiming for Over 900 Billion Yuan in Revenue by 2030

At the series of themed municipal government press conferences marking the start of the '15th Five-Year' Plan, Zhao Yong, Party Secretary and Director of Shanghai's Culture and Tourism Bureau, introduced the newly issued 'Shanghai Urban Tourism Innovative Development '15th Five-Year' Plan.' The plan targets three major goals: becoming China's top destination for inbound tourism, the premier choice for urban tourism in China, and a demonstration zone for deep integration of culture and tourism. It proposes that by 2030, Shanghai's tourism revenue will strive to exceed 900 billion yuan, with inbound visitors reaching over 10 million, and the tourism industry's added value accounting for 5% of the city's GDP, aiming to join the global top tier of tourism.