Shangmei Digital Hotel Group Releases '2026 National Golden Week Small-Town Travel Vitality Report'

36Kr reports that Shangmei Digital Hotel Group released the '2026 National Golden Week Small-Town Travel Vitality Report'. Data shows that during the holiday period (October 1–7), the group's average daily rate (ADR) rose by 0.8% year-on-year, while revenue per available room (RevPAR) increased by 0.5%. Regarding booking channels, with the widespread adoption of new scenarios and entry points such as AI, sales via the Doubao channel during this year's Golden Week holiday surged by 232% month-over-month, orders increased by 40.5%, and the number of participating stores rose by 61.2%.