Apple Announces October 28 Product Event; Analysts Expect Touchscreen Laptop Launch

Apple announced it will hold a product event on October 28, inviting media and analysts on Monday under the name 'Apple Experience in Los Angeles.' The invitation featured the phrase 'Pro and tell,' suggesting the event will focus on high-end 'Pro' devices powered by its own powerful chips. Melius Research analyst Ben Reitzes wrote in a report on Monday that he expects a new Mac to launch this fall, including a touchscreen laptop. He noted that for John Ternus, who took over as CEO last month from Tim Cook, this event schedule marks a significant shift from the company's previous pattern of two events per year.